Showing posts with label reviews. Show all posts
Showing posts with label reviews. Show all posts

Thursday, April 30, 2015

Reader Feedback – why you need it, and how it helps

image

Have you heard the expression, "a camel is a horse designed by a committee?"  It's because they're lumpy and bumpy and funny-looking and inefficient, and, well, you get the picture.

One thing that's NOT meant to be "designed by committee" is a children's picture book. 

But I sort of went and did it anyway.  I created a page using Google Forms to help me collect feedback from pre-readers about a Jewish children's picture book I wrote.

image

And you know what?  It really helped. 

Here’s the biggest thing I learned:

Even the greatest book in the world is still written only from your perspective.  Other people’s views can make it much broader.

Your book reflects you and YOUR world and YOUR point of view.  By opening it up to feedback, though, you let other people behind the scenes, into your creative process… and sometimes, their ideas and their perspective, are exactly what you need to broaden your book and make it more universally appealing.

Sure, some of the feedback I got wasn't helpful at all, like one person, who suggested I rewrite the whole thing in verse because she likes rhymes. But some really was, and it helped me figure out what the first draft of the book had been missing.

When you're asking for feedback, be specific.  Don’t say “did you like the book?”  Use questions that are specifically targeted to things that are within your power to change about the book.

For example, one of my questions was

Wednesday, February 11, 2015

What WON’T you do for a great review? 7 no-no’s that’ll land you in Amazon’s Naughty Book fast.

image

Want more reviews?  Great reviews?

We all do.  But there’s a limit to how we go about getting them.

The big seven Naughty Tactics

If you’re doing any of these, you could wind up (quickly) in Amazon’s Naughty Books (and yes, I have seen all of these):

    Wednesday, January 7, 2015

    The dark evil flipside of freebies: BAD reviews.

    image

    There are lots of reasons you might want to offer your books for free.  But there are some reasons you DON’T want to as well.

    Such as… BAD REVIEWS.

    Here’s the thing about human nature:  most of us have this built-in complaint reflex.  As long as things are going okay… then okay!  We coast along, enjoying our lives.

    But when something comes along that we don’t love – that’s when it kicks in.

    What that means, practically speaking, is that you could buy and read 100 books and not write a single review.  But then, along comes one that rubs you the wrong way and – “Oh, boy, get out of my way… I need to review this thing NOW before anyone else buys this book!”

    Friday, November 28, 2014

    GUEST POST: Moving Small Stones: Closing the Diversity Gap in Children’s Books

    image

    Welcome to my stop on The Secret Life of Jenny Liu book tour!  (Want to check out all the stops?  Here’s a list.)

    Today, you’ll discover a tasty new middle-grade chapter book, and hear from its writer about why diverse books matter. 

    What am I saying?  You’ve probably heard the buzz about diverse books already. 

    But are you convinced yet?

    Jean Ramsden is.  These days, she’s connecting with her readers one-on-one.  And she’s hearing from them how much it means to kids to see characters “just like me” in the books they read, on the covers, on the pages of magazines and on TV.

    Jean’s book, The Secret Life of Jenny Liu (Jam & Jabber Books, 2014) is about an 11-year-old Chinese-American girl who defiantly refuses to be a stereotype.  When the world tries to shove her into a box, she bursts free and discovers she has the strength to be unique. 

    The book confronts all the stereotypes head-on – Jenny is Asian, but she’s no good at math and spelling, and she’s not the piano whiz her teacher and slightly-tiger mom hopes she’ll be.  I loved watching Jenny solve her own problems, finding balance in her own life and helping others along the way.

    So why do diverse books matter?

    Let’s let Jean speak for herself…

    Moving Small Stones: Closing the Diversity Gap in Children’s Books

    The Secret Life of Jenny Liu, by Jean Ramsden The fury of activity following my book reading had subsided—questions had been answered, books had been signed, kids and their parents and teachers had moved on to the next event—when a girl holding her copy of my middle-grade contemporary book, “The Secret Life of Jenny Liu,” approached.  

    Wednesday, November 26, 2014

    How NOT to get reviews. Three top turn-offs reviewers HATE.

    image

    You’re a writer, right?  So you’re only one letter away from being a WAITER, which isn’t a bad way to think of yourself when it comes to getting reviews.

    Like a waiter, you have to serve up your book to reviewers in the most appealing possible way.  And if you forget the basics of customer service, it’ll bounce back to bite you in the form of a lousy tip – er, review.

    Here are three ways you may be turning off reviewers – and what to do about them to make sure those reviews keep rolling in.

    Sunday, November 23, 2014

    CLOSING SOON! 3 free (LEGITIMATE) contests for indie kids’ writers.

    image

    In the age of spammy contests, with scammy reviews and prizes being awarded left, right and centre (and preying on our eagerness to help our books stand out), it’s nice to know that there are still a few legitimate places you can send your books. 

    These are folks you can trust to evaluate your book honestly against the best of what’s out there in children’s literature today.  It’s a tough game, but at least you know it’s not rigged.

    Is your book a winner?

    Consider submitting it to one of these three free contests.  (I already have, in 2 out of 3 cases.)

    But hurry!  They’re all closing soon…

    1. If your planned publication date is January 2015 or onwards, check out this challenge to indie kids’ writers from Horn Book editor Roger Sutton.   Submit by December 15th.  For this one, you have to send a physical copy, and there are some other requirements as well.  I expect that his standards will be very high, but the prize – if someone wins it – is soooo worth it.
    2. Still a week left to submit to the Gittle List 2014!  Submit your picture books (for ages 10 and under) by November 30th.  Your book does not have to have been published in 2014 to enter.  You can submit electronically or send her a physical book (if it gets there in time).
    3. image Another one to submit to by December 15th is the SCBWI Spark Award.  This one is technically free to enter, but you’ll have to be a SCBWI member first (I am for the first time this year, yay!).  You’ll need to submit a physical copy of your book for this one, too.  Read the full guidelines here.

    To get a sense of what each contest is looking for, it’s helpful to look at past winners.  It’s not foolproof, but it can help give you a sense of what each is looking for.  Here are last year’s SPARK award winners, and the Gittle List 2013 winners.

    When thinking about any other contests or awards (or review “services”), always check out Writer Beware first before entering.  Most, unfortunately, are scams, and will charge you both to enter and to buy their rolls of prize stickers after (surprise, surprise) they announce that you’ve won.

    Good luck… and may the best books win.  Wait, scratch that.  When we write great kids’ books, it’s the KIDS who ultimately win.  So submit your heart out, if you dare – and win it for the kids!

    Sunday, September 21, 2014

    One-star review?!? What to do when it happens to you.

    image

    Did you ever fall totally in love with your own book?

    I sure hope so.

    But as all the romance novels suggest, love makes us vulnerable.  In this case, vulnerable to… our readers.

    Like that one reader in however-many who comes along and absolutely hates your book.

    Ouch.

    It happened to me two days ago, and I’m still reeling.

    Let me tell you a little about my book Penguin Rosh Hashanah.  It’s all about the Jewish new year, and it’s also all about penguins.  Light on facts, heavy on cute. [The Kindle version is free until Wednesday, Sept 24, 2014 if you want to check it out!]

    I made the book light on facts for a reason, by the way. 

    Wednesday, September 3, 2014

    KDP Kids: a first look at Amazon’s new Kindle Kids’ Book Creator software.

    image

    Spoiler alert:  I like it.  VERY much.

    So much, on a first trial pass, that I’m planning to redo all my Kindle books to make them even more true to the print originals.

    Okay, let me back up for a second.  Amazon has just released a new program designed to make creating beautiful kids’ books a total no-brainer.  This is huge news, because self-publishing illustrated kids’ books for Kindle has always been somewhat of a pain in the you-know-where.

    Huge.  Like, “drop everything” kind of huge.

    So I dropped everything to test it out.

    I have a bunch of other things to do this morning, but I wanted to check out the program right away.  You can download the Kindle Kids' Book Creator tool free here. (I love that they remembered the apostrophe!)

    Screenshot 2014-09-04 08.15.23

    I  decided to give it a “quick whirl,” a process that occasionally ends in an hours-long disaster.  Not this time.

    Install was quick, easy:  hassle-free, and the program launched right away after install.  It has a fun, friendly look.

    image

    Again, I was in a rush, so I thought, let’s just haul in an existing PDF and see how it does.

    I’m in the middle of preparing a book called Panda Purim, a Jewish holiday themed follow-up to Penguin Rosh Hashanah (which made it to #9 last night in the Jewish children’s books category!).

    So I just whomped in the PDF file, images, text and all.

    Screenshot 2014-09-04 08.36.42

    Friday, August 22, 2014

    Two, (no, three!) heartwarming indie books.

    from A Different Little Doggy, by Heather Whittaker

    A lot of people send me books.

    A lot.

    But I don’t write a lot of reviews.  It turns out, I’m much too picky.

    I know all too well that reviews are the lifeblood of any independent writer.  In theory, I’m happy to help.  But I won’t review just anything.  Like my mother always said, “if you don’t have anything good to say, don’t say anything at all.”

    Two books arrived recently that were actually just right for us to read and review (check out my review guidelines before sending anything). 

    Another is a series that has been waiting far too long, so I’ll throw it in here for good measure.

    Here are the books:

    I read the first two tonight, out loud, with my kids.  All of these books have a lot going for them.  It makes me excited to be an independent author, honestly it does.  It’s like the book says:  it was the best of times, it was the worst of times. 

    These books are some of the best of what’s out there.

    Monday, August 11, 2014

    9 ways reviews are sweeter than chocolate – and how you can get more of both.

    image

    Everybody knows reviews are a good thing.

    But why?

    Someone recently asked me that, and it left me thinking.  Why are we so obsessed with reviews?  Good reviews, great reviews, 5-star reviews, hundreds of reviews. 

    Why do reviews mean so much?

    Here are 9 reasons why they’re a totally sweet addition to any indie publishing career.

    1. They feel great.  If you’re at all passionate about what you’ve written, it’s great to know that people are reading your books and talking about them.
    2. Social proof.  Buyers who see your books listed on Amazon or wherever can’t tell if they’re good or not.  Other people, preferably >100 other people, who mainly liked it, are good proof that your writing is tolerably decent.
    3. Momentum. When people review or star your book, Amazon and other sites will recommend other, similar books - hopefully YOUR other, similar books. 
    4. Infectiousness.  The more reviews your book has accumulated, the more likely it is to be suggested to people looking at similar books.
    5. Access.  Libraries won’t even consider a book without reviews.  It’s possible that they won’t take your self-published book even with reviews.  But if you have an “in” with a local branch or library system, you do have a chance as a local author – if you have that proof that your stuff is good.
    6. More access.  Ditto for schools.
    7. Social karma.  Yes, self-pubbed writers write reviews for other self-pubbed writers.  It doesn’t count as buying reviews as long as it’s not a straight “quid pro quo” (“you give me 5 if I give you 5”)  As long as it’s a book you can honestly put your name behind.  As long as you’re not afraid to give fewer than 5 stars or to decline to review a book you don’t like.
    8. Easy to understand.  As Amazon and other sites make marketing your book more and more complex, the appeal of a straightforward, no-nonsense review becomes even more clear.
    9. Agents like them.  So do editors.  Self-publishing one book doesn’t mean you can never go with the traditional model, and with a following, you’re more likely to get picked up.

    But.

    The reading world has been burned by review-buying scandals a couple of years ago.

    However wonderful it feels to rack up a stack of reviews… keep it above board.  

    Sure, you may be able to buy a few reviews this way in the short term.  But the minute that reviewer crosses Amazon’s Terms of Service (like when they take money for reviews), Amazon has the right to yank their account(s), and any reviews they’ve posted. 

    Especially those reviews you’ve just paid for.  Hundreds of writers have been burned as these bad apples have turned up over the last couple of years.  Don’t be part of the next batch of authors left holding a rotten old core.

    Oh, and don’t write reviews of your own books under creative pen names, like this author did.

    Instead, these pros offer legitimate strategies to help you get legitimate reviews:

    Thursday, June 5, 2014

    Meet Mark Collins! What he’s doing right, plus two book reviews.

    image

    Why share reviews on a blog about writing kids’ books?  Aren’t there a ton of great book-review blogs (not to mention professional publications reviewing books) out there already?

    Yes and no.

    Most publications, and even some of the blogs, won’t touch self-published children’s books.  They figure the world is flooded with self-published books, and most of them just aren’t any good (they’re not entirely wrong).

    I see a ton of self-published kids’ books these days – most of which are not extraordinary (unless they’re extraordinarily bad). 

    So when I come across somebody who’s doing a great job in every way – writing, illustrating, publishing, promotion – I feel like we ought to carve out a small space to highlight their accomplishments and see what they’re doing right because:

    a) they deserve the kudos for doing something great, and

    b) maybe we can all learn a thing or two.

    Meet Mark C. Collins!

    And Mark C. Collins is doing just that – writing terrific books that kids love (and testing them on his own kids).  It helps that he’s his own illustrator, too, with a bright, compelling style that – according to his bio – he’s been perfecting since age 2.  (Me, too, but my art is still a long way from being presentable.)

    Two of Mark’s brand-new books,

    Friday, May 23, 2014

    Ezra’s Aliyah, a book review

    image

    Very pleased with this positive review of my kids’ book about moving to Israel, Ezra’s Aliyah, which appeared today on the me-ander blog.  Very widely read and covering all aspects of life in Israel, the blog is written by a fellow “olah” who’s been here for 40 years already.

    image Interestingly, the blogger, Batya, insisted that I send her a hard copy of the book, while every other reviewer and prospective reviewer has been happy to accept a PDF or other e-copy of the book.  Definitely cheaper to send that way, but this way, she was able to include a picture of her granddaughter actually holding the book, which is kind of sweet.  (She has a policy of not including face shots of people on her blog.)

    Calling it a “fantastic children’s book,” Batya wrote, “I loved it. It's just the right length for young kids and brings up the subjects parents must speak to their children about.  Ezra's Aliyah is short enough so that young children won't get bored…”

    Plus, she actually tested the book out on her grandchildren – always the best way to tell if a book really WORKS or if it’s just there to impress the parents.  Read her full review here.

    You can buy Ezra’s Aliyah on Amazon.com or save the shipping cost and buy it directly from me if you're in Israel for only $9 (including mailing).  I have copies of all my books available here for anyone in Israel who’s interested.

    Tuesday, January 14, 2014

    Book Review: How the Moon Regained Her Shape, by Janet Ruth Heller

    Moon.phpI’m so excited!  So many people have responded to my request for books to review.  Sadly, some of the books I received weren’t ideal for our family, and I’ve also had a frustrating time downloading a few due to poor bandwidth (don’t ask, but we’re moving soon, which should fix the problem!).

    One of the books that we’ve managed to enjoy so far was Janet Ruth Heller’s How the Moon Regained Her Shape (2006:  Sylvan Dell Publishing).

    *** A Bit About the Book

    Although this is a book “about” bullying and self-esteem, don’t worry – Janet neatly avoids Mistake #1:  Tossing in Values.   The message of the story flows very naturally from the characters and incidents that unfold.

    I admit, I’m a bit biased because Janet sent me a private link to the publisher’s website where we could listen to the story and read along in English and Spanish (we only listened to the English).  I don’t know if the reader was Janet herself, but really, it was very well read, with great dramatic effect.

    It’s always nice being read to, even at my age. :-)

    I listened to and read the story by myself once, and then called Gavriel Zev over.  He’s always willing to stare at a computer screen.  He was riveted all the way through as well.

    The plot of How the Moon Regained Her Shape revolves around the main character of the moon, who, bullied by the sun, shrinks down to earth to wander around until she finally turns up some true, loyal friends.

    *** What Did We Like Best?

    There’s so much to choose from here.  This story will make you smile.  The art is vivid and the storyline memorable – what more could you ask for from a kids’ book?

    I personally liked the running theme of friendship in the story, but what truly makes the book stand out is the fabulous and unique artwork by illustrator Ben Hodson.  If you take a look through his other books, you’ll see that this style isn’t typical of him, but reflects the same Native-American sensibility as the book itself.

    The images in this book look like intricate 3-D papercuts… honestly, I have no idea how they were done, but they really drive home the idea that pictures and the words must work together to weave a compelling story.  Here, they do.

    The book is clearly a professional production:  well-written, edited, and the text flows around the full-bleed images in a way that few self-published books can mimic.  The colour palette of the book is earthy but bright, reflecting a vaguely Native-Southwestern influence that doesn’t overwhelm the universality of the story.

    *** What Didn’t I Love?

    This book wasn’t completely perfect.  The major issue I noticed was that, at the end of the book, the connection drawn between the changing “self-esteem” / size of the moon and the phases of the moon in nature seemed sort of tossed into the second-last line.  It doesn’t feel like this conclusion flows naturally from the story within the book itself.

    Second, a small issue with the art.  At one point, as the moon finds friends and starts to feel better about herself, the text says she “laughed and grew larger.”  Then, you turn the page and she’s still small, much smaller than the woman, Round Arms, who accompanies her.  She remains visually the same size even as her ego is bolstered further.

    I also felt that the book’s title was awkward – and kind of inaccurate. 

    True, it hints stylistically at a legend and that is indeed what the book delivers.  But because we’re learning about the moon’s cyclical phases, it seems like we ought to know that the moon didn’t really “regain” her shape permanently at all.

    There were actually two themes crammed into the book – one about bullying and one about phases of the moon (in keeping with Sylvan Dell’s focus on nature publishing for kids).  These two themes are not entirely comfortable bedfellows, but happily, neither one interferes with the skilful storytelling… which, ultimately, is all that really counts.

    Being Sylvan Dell, there are a few pages stuck in the back with educational content and activities for further investigation.  I usually feel that a) books can do without this section, and b) kids don’t really give a whit about it.  But if adding this material helps the books find a home in libraries and classrooms, so be it.

    I’d recommend this book for ages 6-8, give or take a year or two, depending on the kids.

    How the Moon Regained Her Shape could easily serve as a springboard for conversation and exploration of phases of the moon, role of the moon / Earth Science, Native peoples and legends, friendship, self-esteem or bullying.  Or, you could just grab a couple of kids and curl up with it as a cozy bedtime read.  Sometimes, a book is just a book – and that’s good enough for me.

    Do you have a book you’d like me to read with my kids and share with readers?  Read my guidelines carefully first, please!

    Tuesday, January 7, 2014

    Children’s book review guidelines.

    http://static.guim.co.uk/sys-images/Books/Pix/pictures/2008/11/11/stack460.jpgIf you’ve written a kids’ book, I’d love to take a look at it and possibly review it at my site!

    JUNE 2014 UPDATE:

    Looking forward do doing more reviews.  Please note that due to workload and other commitments, I have had to restrict this offer to standard “32-page” picture books, NOT longer books, ie chapter books.  If that’s you, please read on… :-)

    We have the perfect set-up here:  2 English-speaking kids with not enough English books, a mommy who loves to read, and a blog where I can tell folks about your book if we enjoy it.

    If you have published a book and would like me to enjoy it with my children, please read the following…

    • The children are currently 6 (boy) and 8 (girl).  They love almost everything if it’s a book.  :-)
    • Choose one book – the one you think my kids would enjoy most.
    • Choose a book that is simply wonderful; your very best work.
    • Shorter books are better than long ones at this point, but if you have a really wonderful chapter book, ask.
    • Ebooks in epub format work best on our ereaders; PDF isn’t very good at all.
    • What you send must be a book – with covers, text, and illustrations (if applicable), professionally formatted and copy-edited.
    • Books must be appropriate for our Jewish family, so no explicit content from any other religion.  (Books that teach respectfully about religion in general are fine.)

    imagesWhat happens when I get your book?

    Because I’m not your mum (see comic at right), we should both know up-front that I might not love your book.  That’s just reality. 

    Here’s the process:

    • I’ll read it first before the kids get at it.
    • If I find more than a few errors, typos, or other problems, I’ll let you know I can’t review it.  (If it seems like something my children wouldn’t enjoy, I’ll let you know why.)
    • I read it with the kids.  This is the fun part!
    • Then, hopefully within a couple of weeks…
      • If we liked the book, I will write a short, honest review on my blog and provide an Amazon.com link so readers can buy the book (Amazon links pay me a small kickback towards future ebook purchases, and since I’m not getting paid for the review, this seems fair to me).
      • If we didn’t like the book, I will email you privately to let you know it wasn’t for us.  I’ll try to be honest and fair and let you know why we didn’t like it.  Not every book is everybody’s cup of tea.

    I promise that all reviews posted on my blog will reflect my honest opinion.

    To submit a book for review, please email it to Jay3fer “at” gmail “dot” com.  I’ll bounce back a reply just to let you know I got it.

    Looking forward to seeing some of the great things my readers can come up with!!!

    Thursday, January 2, 2014

    What we can learn from kids’ book reviews.

    If you want to read about why I make my kids write book reviews, and learn about the principles and process involved, please see this post over at my homeschooling blog.

    As a children’s writer, are you always asking yourself “will kids like my book?”  It’s a simple question, but one I suspect many amateur writers forget.

    Think:  “Are they going to love it?  Would they recommend it if they have a chance?”  And the most important question…

    “What one thing will they remember best?”

    With reasimageonable prompting, a child of the right age and reading level should be able to summarize your book in one sentence.  For example, when I asked my 8-year-old daughter what The Tale of Despereaux by Kate DiCamillo was about, she said, “It’s about a mouse who has adventures.”

    Here are 4 book reviews my own kids wrote (I post them to Amazon.com indicating that it’s a child’s review, along with the child’s age).

    The Giver, by Lois Lowry, review by YM, age 11

    image[9]I think that The Giver is an amazing book. I like the way it helps us understand how the characters feel at all times. For example, when Jonas is trying to transfer the memory of red to Asher, we can understand how hopeless he feels, and sympathize with him. This is an excellent book by an excellent author, and I hope we will be seeing more from her soon, maybe even a sequel to The Giver. I sure hope so!

    (The one thing he remembered best:  “Jonas trying to transfer the memory of red to Asher” (we don’t even need to know what this means to know it was memorable for the child reading the book).)

    True Confessions of Charlotte Doyle, by Avi, review by EC, age 100545477115

    I have just recently read the book "The True Confessions of Charlotte Doyle" and I think it is a great book. It tells the story of a girl named Charlotte Doyle who is coming on a ship from her boarding school to visit her family. On the ship she met Captain Jaggery that at first she thought was a gentleman but then he killed someone on deck for no reason. I especially like the part of the book where Charlotte climbed up the main mast that was over 50 feet high so she could become part of the crew. I would recommend this book because I love action and the book is full of it.

    (The one thing she remembered best:  “Captain Jaggery killed someone on deck for no reason”.)

    The Indian in the Cupboard, by Lynn Reid Banks, review by EC, age 100375847537

    I would recommend this book because it has a nice story of friendship.People might think from the title that the book is racist but it is just the opposite. In the story the indian named Little Bear becomes friends with a cowboy named Boone.Both were dolls turned to life by a magic cupboard. I would also recommend other books written by Lynne Reid Banks because she is a great author.

    (The one thing she remembered best:  dolls were turned to life by a magic cupboard, which is also a very basic summary of the story itself.)

    Diary of a Wimpy Kid, by Jeff Kinney, review by NRM, age 8.50810993139

    The book I just read is AMAZING!!!  I recommend this book because I think it is really funny!!!!  For example, Greg’s mom has glasses, but in the pictures you can’t see her eyes!!  I think Greg is jealous because his parents are all for Manny!!!!!  And it seems Manny gets whatever he wants!!!!!  [Manny is Greg’s little brother, and Rodrick is Greg’s big brother!]  So the big brother, Rodrick is always pulling pranks on Greg + Manny.  There is a girl at Greg’s school and class called Holly Hills, who Greg has a crush on, so he thinks humour is best to make an impression on her.  I don’t think this book is for a specific age, like 4,5,6,7,8,9,10, but it is simply for people who like humour, because there is a lot of humour in this silly book, and for people who like to read!  I liked this book and now I read more “Diary of a Wimpy Kid” books by Jeff Kinney!!!!!!!!  I also recommend THIS BOOK and OTHER BOOKS by the author JEFF KINNEY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!  Hope you like this great book!!!

    (The one thing she remembered best:  either “Manny gets whatever he wants” or “Rodrick is always pulling pranks.”)

    What one thing will kids remember best from YOUR book?

    If children remember more than one thing after reading your book, that’s fantastic.  In fact, while it’s fresh in their mind, they may remember lots and lots and lots.

    (Sometimes even too much to write a good review.  When I was reviewing books, I used to read the book, then set it aside for a while to let it “steep” in my mind.  Only after a few days when it wasn’t so fresh would I begin to write the actual review, because that’s when the truly outstanding parts of the book begin to bubble up in your memory.)

    But once that short-term memory has faded, you probably still want your book to be one kids will remember not just weeks and months, but years later.  Okay, let’s really dream big:  I bet you REALLY want it to be one they’ll pull off the shelves decades from now, eager to share it with their own children.

    How’s that for lofty ambitions?