Showing posts with label writers. Show all posts
Showing posts with label writers. Show all posts

Monday, June 4, 2018

Why translation isn’t magical: What you MUST know before you translate your book into English…

image

The US market needs diverse books, and that includes the voices of those who live elsewhere, speaking other languages, and living different lives. It’s also great that authors are willing to invest money, time, and effort. If you believe that strongly in your book, there’s a chance it can succeed.

But not if you rush into submitting it the second it’s translated into English.

Working as a translator for the last four years, unfortunately, I’ve met many writers who believe that all it takes to break into the U.S. market is to translate their book into English and sit back waiting for offers to roll in.

Unfortunately, translation isn’t a magic bullet that’s going to shoot your story straight into the heart of an agent or publisher.  And even if you self-publish, having your story translated into English is not a guarantee of success.  It’s not a magic wand that you wave to let those big US bucks start rolling in.

So I want to ask you to pause, just for a second, and ask yourself: Is my book ready to translate? Am I giving it the best possible chances of success?

Here are three issues you might want to consider first.

1. Physical expectations

Be absolutely certain that you know what publishers in the U.S. market are expecting. The standard for picture books is 32 pages, and word count ranges between 600 and 800 words (plus or minus). However wonderful your book is, if it doesn’t look and feel like what they’re expecting, agents and editors will be far more likely to say no without giving you a fair chance.*

To be submission-ready, your book should also be in “bare naked” format—a plain font like Arial or Times New Roman, 12 points, double-spaced, with no fancy graphics. Understand the basics of English punctuation, which may be different from what you’re used to. Sure, your translator should know this, but

Tuesday, November 21, 2017

Finishing your book–the “nibbled to death” way

image

I'm working on a book.  I've been at it for a while, in fact.  Years.  And guess what?  I'm on page 11 already!

So... okay. 

Go on. 

Say it to my face - exactly what you're thinking.

Which is probably something like, "That's not much for years of work."

"Page 11?  That's not very good."

"Eleven pages?  I could do better than that."

"A turtle could do better than that."

Yes, it's true.  Page 11 is not very far into a book.  It's going to take a loooong time to finish.  A year, to be exact.

But I will finish, I do know that.  And in a year, I will have a book under my belt.

When I started looking for images to use as the heading for this post, I was thinking seriously about a turtle, because a turtle is a great symbol for slow and steady winning the race.  We all recognize this guy from the Aesop’s Fable story, right? 

image

Yeah, yeah, turtles.

But really, a better image is ducks.  This guy:

image

There’s an expression I hadn’t heard before a few years ago, and it sums up my strategy for getting this book DONE, and that is:  "Nibbled to death by ducks." 

What does it mean?  Well, look at that duck.  He's pretty cute, right?  That beak totally doesn’t mean business.  He looks like a lightweight for sure.  If you let him nibble at you, he wouldn’t do much damage.  Unless he kept nibbling.  Just kept nibbling and nibbling and nibbling…

Well, okay, that’s getting a little gross.  My point being, one nibble by one duck doesn’t do much damage, but

Sunday, October 22, 2017

How to write more productively - by writing slower

image

Trying to figure out how to write faster?  Maybe you need to slow down.

I know, I know... that probably feels like the exact OPPOSITE of the advice you're looking for.

But maybe you've heard about the SLOW trend?
It's epitomized by the Slow Food movement, but in general it's a trend towards handmade, artisanal, more authentic living.

Last week, I sent out an email to friends on my list (join me by signing up at the bottom of this post!) with a call for YOU to tell me your biggest writing challenges. 

One writer wrote back that he struggles with writing regularly.  Not that he can't get what he calls his “butt in the chair,” but that he senses that writing at the computer is not as efficient as it's cracked up to be.  On the other hand, he said, any other approach (I guess this means writing by hand, but perhaps also dictation), means writing twice as much as necessary.

I can relate.  But still - I want to address two things:

  1. Yes, the computer is not terribly efficient unless you're one of these super-disciplined people who shuts down every background app, turns off your phone, maybe blasts some music, and writes non-stop for a timed session.  If you do, kudos to you.  Most of us can't do that.
  2. Writing by hand doesn't HAVE to be inefficient.

That’s what I want to talk about in this post.  How despite my love for writing on the computer – which I’m doing this second as I craft this post - I have also discovered the joy of writing by hand. 

Don’t worry, I won’t try to turn you into a luddite who shuns computers altogether (like I said, here I am!), but I do want you to start thinking of your hand as yet another writing tool, one which can help you write better and even (gasp!) more productively.

Hand writing as a discipline

Here’s how I was sold on the value of hand writing.

I haven't really mentioned here, but I'm 8/11ths of the way through a master's degree in Writing and New Media which I started in 2016 (yay, me!) and as part of that, I had to do a course in "developmental writing."  That means therapeutic writing, writing for personal development, writing as therapy, whatever you want to call it.

To pass that course, I had to take on a 3x/weekly practice of writing by hand for 20-minute sessions with a candle, a timer, and a playlist of baroque cello music by Yo Yo Ma. 

I wish I was joking.

You have to understand how hard this was for me.  I type somewhere between

Thursday, July 27, 2017

If you want to write kids’ books–read, read, READ! (with 6 of this summer's favourites)

image

What’s the best way to ensure that you’re writing kids’ books that are relevant to today’s readers? 

When I say readers, by the way, you can assume I also mean all the gatekeepers between you and your readers: editors, agents, publishers, and anyone else who gets to vet your book before it’s approved for publication.

And the best way to make sure you’re writing the books they want to see is… to READ kids’ books.  A LOT of kids’ books.

Now – just to be very, very clear here, I’m not telling you a) to read books in order to copy them, or b) to read books in order to write more marketable books.  You probably shouldn’t be thinking about marketability as you’re actually writing your book.

But reading what’s out there on the children’s-book shelves will give you an edge in a few ways, by helping you answer the following questions for yourself:

  • Who are the protagonists of kids’ books today?
  • What kind of situations do they find themselves in?
  • What’s the art like?
  • How wordy are they?  (hint: not very!!!)
  • What kind of vocabulary do they use?
  • What kinds of resolutions / messages do publishers seem to prefer?

Now, if you’re like me and you live in a non-English speaking country, all of this puts you at a distinct disadvantage.  And even if you live in a totally English-speaking country, there are a few reasons you might not have visited your local bookstore or library lately. 

For example, many children’s authors are older parents or grandparents – you may have read a lot of kids’ books at one point, like when your kids were younger.  You just haven’t checked out new books recently.  But why should you bother?  Classics are classics are classics, and what makes a book great doesn’t change from one generation to the next… right?

WRONG.

Even when it’s difficult, you must check out what kids’ books are out there, not just to scope out the competition but to make your own stories stronger and more contemporary-feeling.

Here’s one tip that I sent around to my local SCBWI chapter a few months ago:  search for current popular kids’ books on YouTube.  We had just had a Skype meeting with a publisher in L.A., so everybody was fired up about writing books for a U.S. audience, but many people in the crowd weren’t really sure what that entailed. 

Fortunately, there are MANY popular kids' books being read aloud by native English speakers on YouTube, including many of the books the agent had placed on her recommended-reading list for authors submitting to her. 

Wondering what books she suggested???  Here are the two books she mentioned most:  Llama Llama Misses Mama (https://www.youtube.com/watch?v=9xB6i1ReuT8) (along with all the other Llama Llama books by Anna Dewdney!) and Dragons Love Tacos (https://www.youtube.com/watch?v=AUTmRJqwI_c).  I'm betting that whoever can write the next book like those will get a sweet deal from her publishing company!

I’m very lucky to be in Toronto visiting family right now, so I took this opportunity to walk into my local library last week to scope out (aka “take home half of”) the kids’ picture-book section. 

Here’s my haul:

image

These are all fairly recent.  I’d heard of two of these beforehand and was psyched to see them in stock:  School’s First Day of School by Adam Rex, and Yaffa and Fatima: Shalom, Salaam by Fawzia Gilani-Williams, from Kar-Ben, the same publishing company that published my book Yossi & the Monkeys.

The first of these, School’s First Day of School, has been on my wish list

Tuesday, July 4, 2017

Blog tour for SCRIBBLE & AUTHOR! by Miri Leshem-Pelly

image

I am so, so thrilled to be hosting today’s stop on the month-long blog tour for my real-life friend and faithful critique group companion Miri Leshem-Pelly… and her new book, Scribble & Author (Kane-Miller Picture Books, 2017)!  Check out yesterday’s stop at PUYB Virtual Book Club – as well as tomorrow’s stop, when it’s posted, at Interview at Literarily Speaking.  So much fun!!!

As children’s writers all know, though, the book isn’t really about us, the writers.  It’s about our CHARACTERS.  And that’s why, for today’s blog tour stop, I decided to host an interview not with Miri herself (check out this interview for that, or Miri’s website, if you’re interested!) – but with her character, Scribble!

Why did I want to talk to Scribble?  Well, take a look and see for yourself:

image

Isn’t she adorable???  Just so sweet and full of spunk.  Miri is an author/illustrator – so she gets to create her own characters.  I’m so jealous.  But it’s not enough to CREATE a character – as writers we know that we have to put our character in fascinating situations. 

Here's what the book is about, in a sweet little nutshell (from the publisher):

In Scribble & Author, Scribble's journey starts on a peaceful shore called THE BEGINNING, continues to the rough, adventurous MIDDLE, and leads finally to the gate of THE ENDING, but it's not at all what Scribble expected...
Scribble is a scribble and Author is an author, but who really gets to tell the tale?
An innovative picture book about finding your own voice, making your own decisions, and writing your own story.

Most importantly, as Scribble learns in the book, whether we’re illustrating our story or not, we also have to CHALLENGE our characters – even though we love them, we have to put them in plenty of danger and then let them find their own way out.

All of which is to say, it’s not easy being a character in a children’s picture book – especially given that element of danger.  So naturally, Scribble had lots and lots to say about her own adventures and being a character in this amazing book. 

Let’s listen in:

WKB: Hey, Scribble. It’s great to meet you! How does it feel now that you’re getting all this attention?

Thank you! Finally somebody’s paying attention to me – the main character! You know, the name of the book is Scribble & Author, not Author & Scribble, but for some reason, all other bloggers chose to interview the author instead of me!

WKB: Can you tell me how you first met Author?

When I first opened my eyes I saw Author, right there in front of me. I was very excited to discover that I was inside a book. But let me tell you something - I’m the only one who gets to see Author. Readers don’t see Author. They can read what Author says but they don’t really know who Author is: a man or a woman? Maybe a boy or a girl? I’m the only one who knows. And I’m not telling! It’s my secret.

image

WKB: Tell us the truth. Does it tickle when you’re being drawn?

You bet it is. I love being

Monday, May 15, 2017

Becoming a writer: Why knowing your strengths and weaknesses MATTERS

image

Are you feeling discouraged and thinking of giving up?  Or maybe you’re thinking about writing something but you just can’t get started?  Maybe you figure it won’t come out right – so why even bother.  Does any of that sound like you?

Maybe you just don’t know what you’re good at.

I talk a lot on this site about not just writing a book (just one book?) but about becoming a writer – looking at writing as a career (even if you already have a career!).  And part of becoming a writer is figuring out what you’re great at doing… and what doesn’t come so easily for you.

I think I’m good at writing – but when it comes to marketing, which is a big part of being a writer today (like it or not), I don’t think that’s one of my strengths.  What about you?

What are you super-good at?  I bet you know already, but maybe you haven’t spent enough time basking in it.  This could be something you’ve heard from a whole bunch of people.  Maybe you’re secretly proud but don’t want to seem like you’re gloating.

Take the time to enjoy your strengths.  In the table below, you’ll find a bunch of different writing tasks and you’ll have a chance to see exactly how many things you are probably quite good at doing.

Unfortunately, unlike in many careers, you can’t just work on a sub-specialty and ignore the rest.  You will eventually have to deal with everything I’ve listed in the table below – and then some.  But there are some very good reasons to go into writing with your eyes open – with a keen awareness of your own strengths and weaknesses.

Why figure out your strengths?

Identifying your strengths makes you feel good about yourself!  I’m not big into self-esteem just for self-esteem’s sake.  But if you genuinely ARE good at something, you deserve

Saturday, January 7, 2017

The most depressing thing that will ever happen to you as a writer (and how to deal)...

image

Are you feeling discouraged?
Is your writing career just not taking off the way you'd dreamed it would?

Yup, it happens to the best of us.

And get ready for the most depressing thing that will ever happen to you as a writer.
It can happen to you no matter where you are in your career.
Even if you've been published before.
Even if you've sold a ton of books.
Even if you adore them; heck, even if readers adore them.

Here it is, the very worst, most devastating thing that can happen to you:

Feedback.

Good, honest, reader feedback.  Critiques from true friends and writing companions.  It can be devastating.  It can hurt, not just a little, but a lot.

When I read feedback on my stories, I can’t help it, I’m flooded with feelings of inadequacy, a devastating inner monologue that goes a little like this…

I suck.  My story sucks.  Nobody liked it (even if they explicitly SAY they liked it!  That just means they're lying.).  Nobody likes me.  My writing is lousy; the story is stupid; it will never succeed.  I should cling with all my strength to my day job.  I am just not cut out to be a writer.  Even if I have succeeded before, I have cut off more than I can chew with this particular piece of crap.  I’d better just throw it away, forget about it, never look at it again.  Never write a word again.

How does it feel when you submit a story for critiquing?

Monday, September 26, 2016

Critiquing a Manuscript? Do it in a sandwich!

image

Are you writing on a desert island?

It probably feels like you’re all alone sometimes.

There’s only one way to change that.  Meeting other writings.  Working with them.  Critiquing each other’s stories.

If you’re like me, you’re the only children’s writer in your circle of “real life” friends.  But that doesn’t mean we can’t surround ourselves with other writers – if not in real life, then online.

Why bother reaching out?

There are so many reasons to network with other kids’ writers!  Being around other writers makes me more creative – and I don’t mean stealing their ideas, which I’d never do.  It gets my own creativity going and lets me bounce ideas off other real human beings. 

But here’s the most important reason…

We all need feedback to make our writing better. 

Hands down, the best way to get feedback is to SHARE feedback with others.  If your feedback is helpful, your own writing circles will expand and you’ll have an even bigger group you can exchange ideas with. 

And the VERY best way to share feedback is in a sandwich.

The feedback most writers are hoping for is known as a critique.  Sometimes, people get together in loosely or formally structured critique groups.  However you find one another (a topic for another post!), you must know how to craft a critique that can help other writers without discouraging them.

That’s where the sandwich comes in.

You simply cannot have a sandwich without bread.  And bread, in this metaphor, is… PRAISE.

Friday, September 2, 2016

What should you name your children’s book?

image

Hi, there.  What’s your name???

It’s the first question we ask most people, and when we’re looking for a book, we ask it (in our minds), before we even crack open the cover.

But what if you can’t think of a good name?

What is a good name, anyway?

A lot of writers worry that they might choose the WRONG name and that it’s going to hold their book back.  So before we get started, I have some great news for you:

Your book’s title doesn't have to be awesome… or even poetic. 

Monday, July 13, 2015

Forever young: 20 famous children’s authors still working hard after 65

image

Years ago, the age of 60 marked a threshold in a person’s life.  Not anymore.  Today, 60 is just the beginning.  For many authors, including independent, self-publishing authors, it’s the start of the most productive years of their career.

Why?

Easy:  we’re busy doing other things.  If you start having a family in your 30s, then you’ll be in your late 50s before they’re all up and out (if you’re lucky).  Plus, until age 60ish, you’re probably working like crazy and perhaps caring for elderly relatives as well.

It’s a tough time to sit down and write a book (though you can still find time to write if that’s where you are in life!).

An ancient Jewish teaching says that “at fifty, one can give counsel; at sixty, one attains old age, and at seventy, fullness of years.”  This is because King David died at 70, which the Book of Chronicles (29:28) says, “And David died at a full old age.”

Forget about that.

Friday, July 3, 2015

5 ways breaking rules makes your writing more powerful (a guest post)

image

We’re getting ready for our big family vacation in Canada, so I’m turning over the steering wheel to the capable hands of author and speaker Dawn Goldberg Shuler, who’s here to talk about…

5 Reasons to Break Writing Rules

imageAs a lifelong writer, former English teacher, and writing coach and communication consultant for the last ten years, most people think that I write perfectly, no mistakes in grammar, structure, punctuation... it's all perfect.

Nope! I don't write perfectly at all. Actually, I don't know that I ever write anything that an English teacher wouldn't get her red pen out for (case in point).

I do it on purpose. I start sentences with "And" or "But." I use ellipses as if I have a huge box of them, and they must be used! I use slang; heck, I use my own made-up words like "baddies." I end sentences with prepositions. I use numbers instead of writing them out. Sometimes my sentences are not complete sentences.

With my writing background, why in the world would I break writing rules? Here's the thing... I know exactly what the rules are, and, more importantly, I know WHY I'm breaking them. I have a reason.

Those reasons usually fall into one of five areas:

1. Makes the writing more conversational.

Makes the writing more conversational, so that it sounds as if I'm actually talking to you.

Wednesday, July 1, 2015

The top-secret way to write more when you have young kids

image

School’s out!

Summer’s here, and if you have young kids, you know what that means: kids in your hair. 

All day long, and by evening, you’re sapped by family activities and running around.  Running, running, running.  They’re running you into an early grave… and you’re running on empty.

Where can you find time to write?

Some days (is this just me?), the thought of sitting down at the computer after a busy family-filled day is utterly, completely depressing.  I know there are disciplined writers out there who put in their 1000 words a day come hell or high water.  But I’ll admit it right now: I’m not always one of them.

Do you ever have a day when you feel like you’ve given them everything you’ve got?

I do.  Sometimes, I’ve given my kids everything in me and there is nothing – well, almost nothing – left.  But it’s that almost nothing that you have to take and squeeze out. 

Those very last drops of inspiration are sometimes the very sweetest.  

Giving more than 100%

Have you ever cut and squeezed a lemon? 

Sunday, April 26, 2015

How to be a bolder, more confident writer (hint: don’t baby your book!)

image

Once upon a time (don’t worry; this is a true story), when my older kids were little, my dad took them out to the park.  I came along after a while and saw he was pushing my son alarmingly high on the swing. 

“Daddy,” I said, completely on edge, “that’s WAY too high.”

“That’s okay,” he said.  “You can always make more.”

In that moment, a) I knew he was going to ruin my son’s life by pushing him too high, and b) my father knew it was perfectly safe and I was being a silly first-time mom (albeit one with two kids, but it was still early days).

(The fact that I did indeed go on to make two more kids is irrelevant.  My father knew nothing bad would happen.)

That’s how it is with your first book, too.

Getting over the apprehension

You need to get over it.  Just as I did with my new-mom apprehension.

When I put out my first children’s book, I really cared about every aspect of it.  I laid it out as well as I knew how at the time.  I threw myself entirely into editing and the cover.  (Those things are as it should be.  I hope you do them as well.)

But

Thursday, April 23, 2015

How to write an author bio that will sell children’s books

image

Have you ever READ an author bio?

Probably you have.  That’s because you’re a writer, so you’re interested in other writers.  At least, I know I am.

Here’s the thing:  you’re not a kid.  Let’s be honest:  it’s not kids who will be reading your author bio.

Most kids couldn’t care less about who wrote the book, unless they’ve finished one and are looking for more of the same.  So it’s probably parents, grandparents, teachers and librarians who will be reading the author bio. 

There are two kinds of people who are reading your author bio:

  1. People who aren’t sure whether they should buy your book
  2. People who have read your book and want to know more about you

In both cases, a little honesty can go a long way.  In both cases, you want to make a connection that is friendly and personal (not commercial!).  You want them to trust you and – maybe, just maybe – to like you.

Let’s look at ways we can make the bio as appealing as possible without being crass.  What you don’t want is for your bio to sound like marketing copy.

Here’s the trick:  you want your bio to be relatable, which means not too weird.  But you also don’t want it to be so tedious that you are ultimately forgettable.

What should you call yourself?

For some writers, the hardest part of creating an author bio is describing themselves in the third person.  As tempting as it may be to say “I’m a mom of 4, a SCUBA diver and a cat lover,” resist. 

Suck it up, and keep yourself in the third person.  It just looks and sounds better.

The best advice I can give you is to read 5-10 bios of well-known children’s authors before you sit down to write your own.  I think it’ll inspire you, offering hints as to voice and how to streamline your message effectively.

Go long or stay short?

Friday, March 27, 2015

Best of the (Kids-Book) Writing Online this week: March 27, 2015

image

An occasional roundup of blogs and other writings for kids’-book writers and illustrators… stuff that’s inspiring me, so I hope you’ll enjoy it, too.

1. Are we turning teens into readers… or turning them off reading?

Over at Writers Rumpus, Marti Johnson asks, ”why is it that our high school age students abandon – no change that to – are driven from reading?”  Does required reading instill great habits, or just make teens resent books? 

I had spent two months of the summer prodding, pleading, arguing, punishing and bullying this 16-year-old into reading a classic that he will now abhor for the remainder of his life. I decided to read it. Well, I hated it too. As a matter of fact, I didn’t finish reading it. IMHO, it was AWFUL.

Read more from Writers Rumpus in How to Build Better Readers: IMHO

2.  Want to write a book with “Happy Birthday” in it?

Or any other song, for that matter?  Chances are, you will write a book someday that has lyrics in it.  Do you know how to do it without getting yourself sued?  Helen Sedwick explains that it’s not as tough as you might think.  She also lays out some great alternatives if you don’t want to pay.

Thursday, February 12, 2015

Best of the Kids-Book Writing Online this week: Feb 13, 2015

image

An occasional roundup of Required Reading for kids’-book writers and illustrators:

1.  On books that do more harm than good

image You may not have heard about the book Melanie’s Marvelous Measles (I hadn’t), but you’ve probably heard that measles is on the rise in kids in a few places around the world.  Readers, parents, and now scientists are weighing in on the kind of science we’re teaching our kids from books, as science writer Dean Burnett says:

…it seems you don’t actually have to be accurate in order to get a book published. The recent measles outbreak in the US has led to more people seeking out Melanie’s Marvelous Measles. This is a book that informs children that measles is fine and actually helpful, so it’s nothing to worry about, and vaccines are bad.

Read more in Terrible books for ruining children’s health from The Guardian

I couldn’t help including that, because it’s such a juicy, timely topic… but the rest of these are written more from a children’s-writer’s perspective.

2. On Revision

On Kathy Temean’s site, writer Erika Wassall shares her ideas on the sometimes-painful process of revision.

We’re all attached to whatever we’ve written so far. We’re proud, as we should be, and it’s often hard to even imagine the piece any other way. The idea for a revision can sometimes feel like it’s a whole different manuscript.

But maybe that’s the manuscript that I was supposed to write.

Read more in Giving Your Revision Wings

3.  On Creativity

Thursday, February 5, 2015

Eat, Pray, Love’s Elizabeth Gilbert – 2 profound quotes on writing with creativity and fear

image

Want to know what stops all of us in our tracks sometimes when we sit down to write?

Almost by accident, I just caught a great interview with writer Elizabeth Gilbert (Eat, Pray, Love, among other things) on a podcast I listen to (not for kids, but you should listen – it’s hilarious; this was really the only serious part). 

image She had some incredibly profound things to say about creativity and fear, and on writing without a safety net (“I just jumped off the cliff…” – it starts around 43 minutes into the podcast)

“What you have to understand always about anything creative and inventive is that creativity and fear are conjoined twins.

Building an author mailing list: PART 3, How to get started (the nitty-gritty).

image

Ready to get started?

Great.  Let’s roll up our sleeves and dig in.

I hope I’ve convinced you that an author mailing list is a great way to chat directly with people who love your writing. 

(If you’re not convinced yet, go back and read Part 1 of this 3-part series to find out why you need an author mailing list.  Then read Part 2 about how to convince readers to sign up (hint:  just ask them).)

So now the question is, where do you start?

Step 1:  Choose a provider

There are a few email list providers.  Some let you get started for free.  The top two are Mailchimp and Aweber.  I use Mailchimp, mainly because it was free to start out, and slightly less expensive on an ongoing basis, but to be honest, I don’t love it.  Aweber looks like it starts at around $29 a month, but they let you try it for a month for $1.

Monday, January 19, 2015

Building an author mailing list: PART 2, Calls to action.

image 

You know you want one.  You know you NEED one.  But how do you GET one in the first place?

(If you’re not convinced yet, go back and read Part 1 of this 3-part series to find out why you need an author mailing list.  And then take a look at Part 3, which takes you through the (super-easy) steps to get started.)

The best way to build your mailing list is… to let readers know it exists.

Sounds simple, right?

But are you doing it?  The way to do it right is with a call to action at the back of your book.  Calls to action are known as CTA in the marketing business, so that’s what I’m going to call them here.

Notice I said marketing business.  Lots of writers feel kind of slimy when they think about marketing.  If you do, that’s something you’ll have to get over.

A back-of-book CTA should be super-simple.  This is a two-step format that every reader will recognize:

Sunday, January 11, 2015

Building an author mailing list: PART 1, Do you need one?

image

Do you need an author mailing list?  Yes, you do.

Seriously.  You need a mailing list, period.

This is Part 1 of a 3-part series that will convince you that you do.  And prove that it’s super-easy to get started.  Part 2 will show you how to get readers to sign up, and Part 3 is the nitty-gritty how-to (but don’t worry, it’s easy to get started).

If things were different, if Amazon and other sites told you who was buying your stuff, or gave you access to their information, then I might not think you need a mailing list at all.  Then again, do you want those sites to control your relationship with readers?

Didn’t think so.

Amazon is not your friend.  Amazon wants to suck your buyers in, then grab their info so they can sell them other writers’ books. 

Pretty nasty, huh?  So that means you’ve got to look out for yourself.  (Not to mention that you may want to sell through other sites, besides Amazon.)

Still, you might not understand exactly why you need a mailing list.  Maybe one of these sounds like you…