How much thought do you put into pricing your books?
If you’re like me, it’s a lot. Which is why it finally drove me around the bend that Amazon has been changing all my prices, without even asking nicely.
When you’re pricing a book, you probably pick a nice, clean number with a 99 on the end, a suffix that is invisible to consumers. If a book is $8.74 (unless it’s clearly marked down, like from $9.99), it’ll stand out and look weird.
Know how I know? Because for a long time, I’ve noticed that Amazon prices for my KDP ebooks look terrible. They totally jump off the page. Oh, they’re close to the numbers I’ve picked… but not exactly. And that has slowly been driving me mad.
Just to pick a few titles at random, the prices were $5.11, $1.12, $5.14, $1.13. Those are terrible numbers, numbers that jump off the page and make a buyer reluctant to buy. That’s very frustrating, especially because I KNEW I’d priced them at $4.99, 99 cents, $4.99 and 99 cents.
Why bother planning your prices if they’re just going to change, am I right?
What’s going on here?
I eventually found out why this happens. If you’re outside the United States, Amazon can tell from your browser’s IP address, and they adjust the price you see accordingly. Without telling me, Amazon has been detecting my computer’s location and adjusting the prices accordingly.
At least there’s some GOOD news: buyers inside the U.S. will most likely see the right prices for your books, namely, the ones you’ve so carefully chosen in KDP’s dashboard.
To test this, I ran my author page through two “anonymizers,” sites that hide your current IP address so nobody can tell where you’re surfing from. One was in Europe and one was in the U.S.
Here’s what the pricing looks like from each location: